1 Sept 2025
La Belle Paw and The Cat Stylist partner for Happy Cat Month to champion proactive feline care, bust grooming myths — like the belief cats don’t need professional grooming — and introduce a safe at-home solution to support skin and coat health.
September marks Happy Cat Month, and one feline care company is using the occasion to
shine a light on a common misconception among cat owners: the myth that self-grooming is
enough to keep the coat and skin healthy as can be.
La Belle Paw, the creator of Australian-made, natural and 100% lick-safe Skin & Coat
Grooming Powder designed just for cats, is partnering with renowned Certified Feline
Master Groomer Sherie Williams-Slattery from The Cat Stylist - who joins the campaign
as La Belle Paw’s grooming expert - to champion proactive feline care and introduce a safe,
new solution for at-home maintenance.
With 17 years’ experience in animal care and pet grooming, Sherie has worked with cats of every age, breed and temperament. She is also a Certified Feline Creative
Groomer and grooming educator for other Certified Feline Master Groomers across Australia, based on the Central Coast of NSW.
Her focus is always on making grooming as stress-free as possible while improving each cat’s comfort, health and quality of life.
“Cats don’t groom themselves; they lick themselves, and licking isn’t enough,” said Sherie. “All cats – no matter their age, breed, coat type or lifestyle – benefit from regular
grooming!”
Long-haired cats are prone to matting, which can cause pain, restrict movement and
trap dirt.
Short-haired cats may not mat as easily, but they still shed, develop greasy coats and
can suffer from hairballs or skin issues.
Indoor cats collect dust and dander, while outdoor cats can pick up burrs, insects or
debris.
“Regular grooming removes loose hair, reduces shedding and hairballs, keeps the skin and
coat healthy, and allows early detection of lumps, parasites or other health concerns,” said
Sherie. “Grooming also offers emotional benefits for your cat, such as reducing stress and
encouraging bonding and comfort.”
ight grooming tools crucial for cat health
With most grooming products on the market designed for dogs, many contain ingredients
unsuitable for a cat’s unique needs. Sherie emphasises that the right tools are crucial for a
positive grooming experience, considering cats’ delicate coat, unique skin pH level and
various sensitivities.
“The right choice depends on coat type, skin health, temperament and lifestyle,” she
explained. “Using the right tools and products will not only make grooming easier but also
protect the health of your cat’s skin and coat.”
She recommends metal combs, silicone brushes and salon-quality shampoos for bathing.
While she typically avoids leave-in waterless products due to a cat’s tendency to lick, Sherie
recognises a vital need for a safe option when a full bath isn't possible, such as for highly
stressed cats, those with health issues or owners without access to a professional groomer.
“Nothing will beat the results of a good bath and blow dry, but as a safe in-between option
when bathing isn’t possible, La Belle Paw’s Skin & Coat Grooming Powder can help keep the coat fresh and mat- free. It’s natural, safe when used as directed, and easy to
apply without water,” she said.
Plus, La Belle Paw’s Skin & Coat Grooming Powder is enriched with probiotics to support cats’ healthy skin as well as a soft, shiny coat! It’s also carefully blended with colloidal oat for moisturising and soothing relief, hydrolysed wheat for conditioning and strengthening,
argan oil for nourishment, and catnip oil to create calmer grooming sessions.
This unique, lick-safe formula debuted at the inaugural Oz Feline Fair & CATstravaganza, where it was proudly showcased by world-renowned cat judge Steven Meserve.
“La Belle Paw’s grooming powder is a great way to keep your cat's coat healthy in between
professional visits,” said Sherie.
“Regular bathing and grooming aren’t just for fixing issues. They’re for healthy cats, too, and are a powerful way to prevent skin and coat problems before they start!”
La Belle Paw Founder Snez Herve is calling on cat lovers this Happy Cat Month to make
their cat’s health a priority by exploring the benefits of professional grooming and at-home
solutions like La Belle Paw’s Skin and Coat Grooming Powder to help maintain their feline’s
coat in between.
“Customers call it a game changer,” said Snez. “They love that it’s easy to use and provides
a calming grooming experience with fresher, softer coats. They have the added confidence
of knowing it's Australian-made and professionally recommended.”
For more information (and happy cats), visit www.labellepaw.com.au